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Post by Admin on May 9, 2019 17:45:38 GMT
Taylor Swift is the queen of dropping hints, and no it is not an accident. Not even a little bit. The musician painstakingly plans out every single Easter egg that appears in her work — from lyrical references to numerology to, yes, even manicures. And while there are many Easter eggs that she’ll stay mum on forever (fans have to do some of the work, after all), Swift is celebrating her landmark Entertainment Weekly cover by letting us in on her (very intricate) process. “I love to communicate through Easter eggs,” says Swift. “I think the best messages are cryptic ones.” The singer’s favorite Easter egg mediums include clothing (like her butterfly stilettos at the iHeartRadio Awards), fingernails (in the Spotify vertical video for “Delicate,” she painted her nails in the exact color tone of “ME!”), set design (the electronic scrolls on the bank in the “Look What You Made Me Do” video — or, actually, every moment of the “Look What You Made Me Do” video).
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Post by Admin on May 14, 2019 17:47:05 GMT
The concept in visual media of hiding clues and callbacks for fans to find has grown into a full-blown cultural obsession. After every new episode of “Game of Thrones,” articles flood the internet pointing out the obscure references to past plot lines and scenes. "Avengers: Endgame" was an Easter egg goldmine for Marvel fans. New “Star Wars” trailers are picked apart for secret messages in the seconds after their release. "Pokemon: Detective Pikachu," "Riverdale," the new releases of “Mortal Kombat” and "Fortnite," the "Stranger Things" trailer and even Weekend’s new album have all been subjects of Easter egg hunts in recent months as fans take to social media to identify clues. But what happens when creators go overboard and make Easter eggs the entire point of their release? That’s the danger that Taylor Swift has been flirting with in recent weeks, with a new music roll-out that been almost entirely focused on the hidden clues in her Instagram posts, magazine covers and music video for her new single “ME.”
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Post by Admin on May 21, 2019 17:59:24 GMT
Taylor Swift has made essentially the same feint Justin Timberlake did last year, when the run-up to Man of the Woods hinted at a back-to-basics country project, only to produce some of the least-inspired pop of his career. The concept was even more believable from Swift, whose recent and much remarked-upon visual pivot seemed to return to the Cinderella-and-sequins aesthetic of her early albums. Harder to believe is where she ended up: “ME!” a brittle blast of synth-pop that drew immediate comparisons to Timberlake’s infantile Trolls theme song “Can’t Stop the Feeling.” Her duet partner, Panic! At the Disco’s Brendon Urie, singing his best Ed Sheeran impression, brings all the passion of a marionette, and if Swift’s venomous reputation as a bad girl sometimes felt forced, this song feels like a punishment. Still less appealing was the corporatized midwifery of its debut, which began last night during network TV coverage of the NFL draft and continues today on “Good Morning America.” “ME!” immediately soundtracked teasers for both ESPN and the ABC lineup (where footage from “The Bachelor” is unironically cut over a line about “a lot of cool chicks out there”). The clear message is that a Taylor Swift song is a prime-time event, and yet it is objectively corny to piggyback on professional football, an institution beset by its own myriad problems, with a song about how there “ain’t no I in ‘team.’” The brilliance of Swift’s best songwriting is in its heartfelt vulnerability and goofy humor, in simple wisdom that showed her to be empathetic and hopelessly romantic. Now she is here to remind us that “you can’t spell awesome without ‘me.’” The song is a showcase for the worst and weakest aspects of Swift’s work, the syrupy kitsch and occasional over-reliance on wordless vocal fillers—“Hee-hee-hee, hoo-hoo-hoo,” goes the chorus, like it’s laughing at you. The hook will stick, because it is more fascinating than it is boring; there will be better songs on the eventual album, because it is not hard to write a better song than this. “ME!” is two steps away from a corporate jingle, innocuous feel-good music in an airtight clamshell package.
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Post by Admin on May 23, 2019 17:43:10 GMT
We promise that you'll never find another like Taylor Swift. The 29-year-old singer brought her new single "Me!" to The Voice finale on May 21, in her second-ever live performance of the song with Panic! at the Disco's Brendon Urie. Of course, their duet packed in tons of the brightly colored butterfly and kaleidoscope imagery Swift teased in her record-breaking music video and on social media over the past few months. Where do you think the Easter eggs are hidden in this performance? There's still plenty of guesswork left on the details surrounding her upcoming seventh album, but you can bet Swifties are on the case. Fans speculate that the use of butterflies could be a nod toward the next single or even the album's name, although there's nothing definite — and we know Swift likes to keep everyone on their toes. Oh well, for now we'll just enjoy her full performance with Urie by watching this video on repeat.
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Post by Admin on May 24, 2019 17:42:32 GMT
Taylor Swift is back to doing interviews (lots of interviews!) as she promotes her first single "ME!" and her upcoming seventh album, and today, she seemingly gave away one of her fans' biggest questions: What on Earth is she titling her album? Swift didn't just outright say it, but she told fans how to find it in the easter eggs she's already dropped in her new interview with The Independent. She was asked by the British outlet how many clues there were about TS7's title in her "ME!" music video. "I think you see it once, and you hear it twice," Swift said. And that made it easy for fans, who recognized that the word "Lover" appears on the screen once and in the lyrics twice. Baby doll, when it comes to a lover / I promise that you'll never find another like / Me-e-e, ooh-ooh-ooh-ooh
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