Post by Admin on Apr 27, 2019 16:37:07 GMT
Last night at midnight, Taylor Swift officially closed out the Reputation era and rang in the new. She debuted “ME!,” her tantalizing first tease of the TS7 metamorphosis, a duet with Brendon Urie from Panic! At the Disco. So much going on. The pastels. The rainbows. The French dialogue. The lovingly framed portrait of the Dixie Chicks on the wall. Her yee-haw go-go boots. Her Pattie Boyd bouffant. The “Delicate”-style vocoder vocals. The Jacques Demy umbrellas. So much disco, so much panic. Her new third cat. Happy New Era’s Day.
At this point, she’s been teasing her new albums with lead singles long enough to show how she likes to do these things. The Taylor Lead Single is a genre unto itself, and “ME!” has all the signs: It’s campy, it’s bubbly, it’s got a spoken-word interlude (“hey kids, spelling is fun!”) and a video loaded with in-jokes. It’s a totally canonical Taylor Lead Single. But the question is: What does it really tell us about the album to come and the new music she’s got up her sleeve?
“ME!” is a song full of her favorite tropes — Joel Little, who co-wrote Lorde’s “Green Light” and “Supercut,” sounds right in her zone. The video opens with the Reputation snakes turning into butterflies. (Just like the jet fighters in Joni Mitchell’s “Woodstock”?) Also note how the butterflies rise up to her open window, a callback to the video for “We Are Never Getting Back Together,” which is still the best Taylor Lead Single in history. (It would also be her best video ever, if not for the brilliance that is “Blank Space.”) “ME!” debuts the new cat who has secretly joined Meredith and Olivia. Also, this video has a unicorn—if I’m not mistaken, that’s a Taylor first, which is weird if you think about it.
At this point, she’s been teasing her new albums with lead singles long enough to show how she likes to do these things. The Taylor Lead Single is a genre unto itself, and “ME!” has all the signs: It’s campy, it’s bubbly, it’s got a spoken-word interlude (“hey kids, spelling is fun!”) and a video loaded with in-jokes. It’s a totally canonical Taylor Lead Single. But the question is: What does it really tell us about the album to come and the new music she’s got up her sleeve?
“ME!” is a song full of her favorite tropes — Joel Little, who co-wrote Lorde’s “Green Light” and “Supercut,” sounds right in her zone. The video opens with the Reputation snakes turning into butterflies. (Just like the jet fighters in Joni Mitchell’s “Woodstock”?) Also note how the butterflies rise up to her open window, a callback to the video for “We Are Never Getting Back Together,” which is still the best Taylor Lead Single in history. (It would also be her best video ever, if not for the brilliance that is “Blank Space.”) “ME!” debuts the new cat who has secretly joined Meredith and Olivia. Also, this video has a unicorn—if I’m not mistaken, that’s a Taylor first, which is weird if you think about it.
