If you have any access to WiFi at all, you know by now that Taylor Swift released her surprise album, folklore, last week. However, one megafan had no idea--because she was out in nature on a camping trip.
Back on July 17, the Swiftie named Delphine shared to her Twitter followers that she would be without her phone for two weeks, but "if taylor decides to do something big please yell at me in my dm’s and don’t unfollow me for inactivity."
One week later, Swift dropped her eighth studio album and the fandom began to blow up Delphine's socials with the news (but she wasn't too shocked, because her parents sent her a letter with the update). "so i see i went viral while i didn’t have my phone," she wrote when she got WiFi access on July 30. "i can’t believe miss swift really dropped a wholea-- album anyway i’m gonna listen to it now."
That's not all. Swift herself saw that Delphine was late to the folklore party, and gave her fan an update on the state of affairs. "Welcome back from your trip! We are all somber woodland fairies now. Feel free to grab a wicker basket and join us," the star replied.
Taylor Swift’s folklore has debuted at No. 1 on the Billboard 200 albums chart, with over 846,000 equivalent album units sold in the first week since it was released on July 24, as Billboard reports. It replaces Juice WRLD’s posthumous album Legends Never Die as the biggest chart debut of the year. Swift’s new LP marks her seventh No. 1 album.
folklore has also landed the biggest week for any album since Swift’s 2019 release Lover, which debuted on the chart with with 867,000 units.
folklore, Swift’s eighth studio album, was recorded primarily with the National’s Aaron Dessner. It also features songs with Bon Iver and returning collaborator Jack Antonoff.
Taylor Swift’s Folklore flies in at No. 1 on the Billboard 200 albums chart, capturing the biggest week for any album since Swift’s last release, 2019’s Lover.
Folkore was released with little advance notice on July 24 and earns Swift her seventh No. 1 album.
Folklore starts with 846,000 equivalent album units earned in the U.S. in the week ending July 30, according to Nielsen Music/MRC Data. That marks the largest week registered for any album since Swift’s own Lover, which debuted at No. 1 on the Sept. 7, 2019-dated chart with 867,000 units.
Further, in the last four years, the three biggest weeks for any album have been racked up by Swift. Dating back to July of 2016, the three largest frames for any album are: Swift’s Reputation (1.24 million units, Dec. 2, 2017-dated chart), Lover (867,000) and Folklore (846,000).
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Aug. 8-dated chart (where Folklore bows at No. 1) will be posted in full on Billboard's website on Aug. 4.
Try this record on for size: Taylor Swift is the first artist to have simultaneous No. 1 debuts for an album on the Billboard 200 and song on the Hot 100 as “cardigan” joins folklore with a No. 1 entry.
It’s her second No. 1 debut (since “Shake It Off”), her first No. 1 in three years (since “Look What You Made Me Do”), and her sixth No. 1 overall (also joining “We Are Never Ever Getting Back Together,” “Blank Space,” and “Bad Blood”). With “the 1” sitting at No. 4, she’s also the first woman with two simultaneous top-five debuts, joining Lil Wayne and recent record-tier Juice WRLD. (Neither of those cases, for what it’s worth, included two top-four debuts.) With “exile” at No. 6, she joins a select club of three top-ten debuts that also includes Drake, J. Cole, and Lil Uzi Vert. Bon Iver, meanwhile, is just happy to be here, logging his highest-ever chart position and first top ten with “exile.”
Swift’s surprise album folklore already posted the biggest debut of the year — and since, well, her last album, Lover, in 2019 — entering the albums chart with 846,000 units (including a strong 615,000 in album sales thanks to some merch bundles and special editions). She reacted to the news of her record’s record with a simple GIF of the Rock.
Move over Taylor Swift, Fontaines D.C. is ready for the chart crown.
The Irish pop-punk outfit leads the midweek U.K. sales chart with A Hero’s Death (Partisan), their sophomore album.
A Hero’s Death is at No. 1 on the Official Chart Update, racking up more than half its sales in vinyl, according to the Official Charts Company.
Almost certainly, A Hero’s Death will eclipse the rockers' personal best, a No. 9 peak for their 2019 debut LP Dogrel.
Coming in at No. 2 on the chart blast is Southampton punk outfit Creeper with Sex, Death & the Infinite Void (Roadrunner), their second album. It’s the followup to 2017’s Eternity In Your Arms, which went no higher than No. 18 on the U.K. survey.
After a lightning start, Taylor Swift’s Folklore (EMI) drops 1-3, but continues to lead all albums in streams. Folklore is not yet widely available in physical formats.