Taylor Swift’s ‘Folklore’ has become the first album in four years to top the Billboard 200 for six weeks in a row.
The star’s eighth album arrived as a surprise release in July and was created in collaboration with The National’s Aaron Dessner and Bleachers’ Jack Antonoff.
According to Billboard, Swift has now scored the most weeks at Number One since Drake’s ‘Views’ held the top spot for 13 non-consecutive weeks in 2016.
‘Folklore’ now also holds the record for most weeks at Number One for any non-R&B or hip-hop album or album by a woman since Adele’s ’25’ stayed in pole position for 10 non-consecutive weeks between December 2015 and March 2016.
It has also obtained the most weeks in a row at the top for a non-R&B or hip-hop album or an album by a woman since ’25’ held onto the Number One spot for its first seven weeks on the chart.
The album’s chart dominance means that Swift now ties with Whitney Houston for the most weeks at the top of the Billboard chart by a woman. Both artists have spent 46 weeks at Number One across their careers. Swift’s only album to not take the top spot was her 2006 self-titled debut.
Taylor Swift’s Folklore collects its sixth week at No. 1 on the Billboard 200 chart, making it the album with the most weeks atop the list in nearly four years. The set earned 90,000 equivalent album units in the U.S. in the week ending Sept. 3 (down 8 percent), according to Nielsen Music/MRC Data.
Folklore now has the most weeks at No. 1 since Drake’s Views ruled for 13 nonconsecutive weeks on the charts dated May 21-Oct. 8, 2016. Plus, Swift ties Whitney Houston for the most cumulative weeks at No. 1 among women -- more on that in just a moment.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.
The new Sept. 12-dated chart (where Folklore spends a sixth week at No. 1) will be posted in full on Billboard's website on Wednesday, Sept. 9 (a day later than usual, due to the Monday, Sept. 7 Labor Day holiday in the U.S.). For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.
Instead of her usual promotion with big box stores such as Target and Wal-Mart, musician Taylor Swift has partnered with indie record stores all over the country to sell signed copies of her folklore CD. For Dallas, that record store was Josey Records.
Waric Cameron, owner of Josey Records, wrote in an email to the Observer that the record store has received four shipments of the signed CDs, totaling to "several hundred" units. Cameron says the store doesn't know when the albums are expected to show up, but when more become available, Swift's label lets Josey Records know, and the record store orders however many copies they think they can sell.
"We think it's great," Cameron writes. "It's good marketing for her album and helps her album sales while giving something special to her fans."
"They sell out in minutes," Cameron writes in the email. "We have so many people calling that it jams our phone lines up and some of our customers can't get through. They know that they just have to keep calling and hopefully they get through to order one."
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"We have customers that will be driving in the area and will turn the car around to purchase in-store, as well. It's exciting and reminiscent of times past when you had to call in to radio shows to win tickets or music from an artist. It's fun for us and her fans," he says.
While Cameron says Swift's CD sales haven't majorly helped overall sales for the record store, he is happy to be a part of it as a "fun give-back to her fans and followers."
The COVID-19 pandemic has negatively hit just about everything, including Josey Records. After the store was closed for two months due to a government mandate, Cameron says fans have been loyal and supportive when they reopened.
"We recently expanded our footprint to 25,000 square feet filled with vinyl, CDs, DVDs, books, posters, memorabilia, etc., making us the largest vinyl record store in America," he writes. "We couldn't be more grateful to be able to continue to serve all our great customers and vinyl lovers."
Taylor Swift’s Folklore album returns to No. 1 on the Billboard 200 chart, collecting a seventh nonconsecutive week atop the tally. In doing so, Swift surpasses Whitney Houston’s longstanding record, among women, for the most cumulative weeks at No. 1, across all of her chart-topping albums. Swift’s total weeks at No. 1 now stands at 47, one more than Houston’s tally of 46. Folklore earned 87,000 equivalent album units in the U.S. in the week ending Sept. 24 (up 97 percent), according to Nielsen Music/MRC Data.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Oct. 3-dated chart (where Folklore returns to No. 1) will be posted in full on Billboard's website on Sept. 29. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.
Of Folklore’s 87,000 units earned in the tracking week ending Sept. 24, album sales comprise 56,000 (up 339 percent), SEA units comprise 30,000 (down 4 percent) equaling 39.8 million on-demand streams of the album’s songs) and TEA units total 1,000 (up 38 percent).
Folklore’s fortunes perked up in the newest tracking week, as Swift sold more signed CD copies of the album through her official webstore and via independent record stores (as she’s done in previous weeks) and also issued more merchandise/album bundles in her webstore. She additionally profits from the release of a new live version of the album’s single “Betty,” as performed on the Academy of Country Music Awards (held on Sept. 16). The live rendition was released to YouTube shortly after the awards, while it reached digital retail and other streaming services on Sept. 18. For tracking purposes, the new version of “Betty” is combined with its original version.
On Tuesday, U.K. singer-songwriter Yungblud debuted a cover of Swift's ″Cardigan" for BBC Radio 1's Live Lounge series, mixing the song with Avril Lavigne's 2002 single ″I'm with You″ for a haunting acoustic mash-up.
″CARDIGAN x IM WITH YOU ... covered my favourite girls @taylorswift13 n @avrillavigne for the @bbcr1 live lounge! go watch full vid on youtube and run up the coms with '🖤🖤🖤s' show em you’re bhc! #yungbludscardigan," Yungblud wrote on Twitter, sharing a clip from the performance.
The emotional cover soon caught the attention of Swift, 30, herself, who applauded the rendition on Twitter.
″WELL this took my breath away and I'm honored to hear Cardigan intertwined with the wonderful @avrillavigne's masterpiece ‘I'm with you’. Bravo and thanks @yungblud!! 👏👏 🙏🙏," wrote Swift.
Responding to the Grammy winner's endorsement, Yungblud wrote, ″thankyou for creating such a beautiful song."