Taylor Swift Announced New Album 1989 Available For Pre-Buy Nov 6, 2014 3:45:48 GMT
Post by Admin on Nov 6, 2014 3:45:48 GMT
Taylor Swift sold 1.287 million copies of 1989 last week, according to data from Nielsen SoundScan. As a result, the album becomes the first released this year to sell a million copies, and the year's second-highest seller overall, behind the Frozen soundtrack.
It also means Swift sold more than two copies of 1989 every second last week. Swift is the first act ever to have three albums sell a million copies in a week. In 2010, her Speak Now sold 1.047 million. Two years ago, Red debuted with 1.21 million sales, the last album to top the million mark in a week.
Only 18 albums have sold a million copies in a week previously. Swift fell just shy of the 1.319 million copies Britney Spears sold of Oops! ... I Did It Again in 2000, the most ever by a female act. That week, Oops! accounted for 8% of total album sales. The week Red came out, it accounted for nearly one out of every five albums sold. With 1989, Swift's percentage is even higher, grasping 22% of the total album sales for the week.
Swift sold 470,000 copies of 1989 at Target, which carried a deluxe edition of the album with six additional tracks. In other words, Swift sold more copies of her album at Target than the year's next-highest debut — Coldplay's Ghost Stories, with 383,000 — sold everywhere.
The last time an album sold as many copies as 1989 did first week, it was 2002, I was 12, and going through my 'braids phase'. #nofilternecessary
Swift's sales exceeded industry projections at nearly every step of the way. Initially, industry analysts predicted 1989 would sell approximately 1.1 million albums. Three weeks ago, the number was downgraded to 750,000, Caulfield says, "because of the general overall downturn in the marketplace and how other significant releases were performing."