Truth Social: Follow the Truth Mar 6, 2022 2:34:04 GMT
Post by Admin on Mar 6, 2022 2:34:04 GMT
As Donald Trump weighs another run for the White House, the twice-impeached former president has made a point of embarking on new business opportunities to increase his wealth and maintain his personal brand. But unfortunately for Trump, one of his most heavily promoted ventures—Truth Social—is currently looking less like a success and more like an embarrassing dud.
Even for a soft launch, Truth Social’s launch has been particularly soft. And after a botched rollout where most prospective users were simply added to a wait list, Trump has been grumbling about the app behind the scenes, according to two sources familiar with the matter, even as he’s tried to put on a brave face publicly.
In recent weeks, sources have heard the former president on the phone swearing gratuitously and asking things like, “What the fuck is going on” with Truth Social.
He’s repeatedly groused about the negative press and the less-than-stellar optics of the rollout, these sources said. And he’s demanded to know why more people aren’t using it—why the app isn’t swiftly dominating the competition.
During his presidency and in the years prior to his political rise, Trump had a famous reputation for berating underlings for failures that were mostly his own fault. Throughout all those years, his short attention span was a constant; he tends to quickly lose interest in novel business ideas, partnerships, and money-making gimmicks that oftentimes rapidly go nowhere—if not worse.
But if the preliminary traffic numbers are of any indication, the former president and current wannabe social-media mogul has a point.
The Daily Beast reviewed analyses of visits to Truth Social’s performed by SimilarWeb, which tracks website traffic from public and private sources. The company’s figures for the MAGA social network—while only an estimate based on incomplete data—are nonetheless anemic. Trump’s own social media platform is doing either worse or the same as other MAGA social sites like Gab—another pro-Trump competitor website that’s especially beloved by, well, Nazis—and Gettr, a platform fronted by one of Trump’s former top political aides, Jason Miller.
SimilarWeb’s estimates show a sharp spike of around 2 million daily visits to the site when it first debuted, before traffic dipped to an average of approximately 300,000 visits each day, putting the site on par with Gettr. Meanwhile, the far-right Gab has averaged around 650,000 daily average visits in the same time period.