Taylor Swift's sixth album, Reputation, has been out less than a week and it is already the biggest selling album of 2017. In celebration, Swift -- in collaboration with AT&T, the host of her Taylor Swift NOW series -- opened a pop-up shop in New York City filled with merch and immersive experience through the "Look What You Mad Me Do" music video featuring costumes and the golden throne from the set.
Billboard's Kevan Kenney stopped by the pop-up located at 11 Fulton St. to take a closer look at everything and talk to fans about their favorite song on Reputation.
The biggest hit of the shop was the photo opp where you could sit in Swift's golden throne, surrounded by rubber snakes and all.
Taylor Swift and her crew gave the world the finger ... WE'RE NUMBER 1!!!
Swifty and the execs from Republic Records mugged for this shot ... released on the heals of the big news that her latest album, "Reputation," broke her personal best ... selling 1.29 million units in the first week.
Taylor's also the first artist in history to have 4 albums debut north of 1 million copies in the first week.Adele has only done it once, the Backstreet Boys and N-Sync both did it twice.
FUN FACT: Taylor and the folks at Republic clearly knew this was coming ... we're told the photo was taken a week ago in Nashville.
It’s the best-selling album of the year in the United States, and the week’s No. 1 in the U.K., and now Taylor Swift’s Reputation (Big Machine/Universal) is crowned champion of Australia’s chart.
Reputation, the U.S. pop singer-songwriter’s sixth studio album, becomes Swift’s fourth No. 1 on the ARIA Albums Chart, following 1989 (November 2014), Red (October 2012) and Speak Now (November 2010).
Swift’s latest unseats Pink’s triple-platinum LP Beautiful Trauma (RCA/Sony), which dips 2-1, while Ed Sheeran’s six-times platinum Divide (Warner) holds at No. 3, Sam Smith’s sophomore set The Thrill of It All (Capitol/EMI) falls 2-4 and Sydney rapper Kerser lands a fifth top ten album with Engraved In The Game (ABK/Warner), new at No. 5.
Happy Taylor Week! Taylor Swift dominates Billboard's charts this week, with her latest album, Reputation, debuting at No. 1 on the Billboard 200 with the largest sales week of 2017. The launch also helps the pop star return to No. 1 on the Billboard Artist 100 for a record-extending 34th week.
Plus, Post Malone's "Rockstar," featuring 21 Savage, holds at No. 1 on the Billboard Hot 100 for a sixth total week on top.