With no sold-out shows for her “Reputation” tour — to begin in less than three weeks — will Taylor Swift be able to shake it off?
Even Ticketmaster, which created “Taylor Swift Tix” expressly for the tour set to kick off on May 8, is signaling concern by offering a three-day break on service fees.
The Beverly Hills ticket seller couched the unusual Tuesday-through-Thursday offer as a picker-upper for those depressed by tax day.
A six-stadium analysis by TicketIQ founder Jesse Lawrence has “Reputation” concertgoers shelling out $66 in secondary markets for the cheapest ticket — compared with $102 for the previous tour.
The cheapest seats, the so-called “get-in price,” are the best proxy for consumer concert demand because they cut through VIP seating and other packages that can command wildly different prices from venue to venue, Lawrence said.
Taylor Swift revealed even more details about her highly anticipated Reputation Stadium Tour on Thursday — with some help from a furry friend.
“Hi, 12 days ’til tour. Basically I was thinking maybe today I would tell you a little bit about the stages,” said Swift Tuesday afternoon on her Instagram stories.
The star also paused to say hi to her mother Andrea but then got distracted by Kitty, her mom’s giant dog. “Oh god,” said a giggling Swift as Kitty licked her face. “It’s not a chew toy. It’s my face!”
"With 11 days left before the show, Swift has already surpassed [One Direction's] attendance number," Tom Sadler, president and CEO of the Arizona Sports and Tourism Authority, tells Billboard.
Taylor Swift's Reputation tour starts next month in Phoenix, and the "End Game" singer has already broken a record, a week before her first concert.
Swift's first show at the University of Phoenix Stadium in Glendale, Arizona, on May 8 will surpass One Direction's visit in 2014, which drew 56,524 fans.
While exact attendance and ticket sales information won't be available until after the show, Tom Sadler, president and CEO of the Arizona Sports and Tourism Authority, confirmed to Billboard that the "Delicate" singer's May 8 show would be a record-breaker.
Taylor Swift needs to move quickly to get from one side of the stage to another for her upcoming Reputation Stadium tour and she's doing it with the help of a super cool contraption called a rocket sled.
Taylor shared a video of her rehearsing for the tour, which kicks off Tuesday in the Phoenix area, and says her stage is so big she needs the sled, which is essentially a mat on a dolly that slides beneath the stage, to get from one side to another after a costume change.