Australian Open semi-finalist, Eugenie Bouchard, is hoping to qualify for the WTA Championships, which will be held in Singapore. Only the top eight players in the world rankings feature in the season ending tournament.
@geniebouchard SO COOL “@wta: Introducing the official Iconic Photo for @wtacsingapore. Are you excited for the #RoadToSingpore?
After an Australian Open in which the 19-year-old Canadian unexpectedly reached the semi-final, there is as much debate about her career off the court as on it. Her appearance and composure, not to forget tennis talent, have seen her touted as the next Maria Sharapova, the world's highest-paid female athlete, and four times Grand Slam winner.
"She is an incredibly talented athlete, and a very marketable brand ambassador for any company that wants to get involved with her," Stacey Allaster, chief executive of the Women's Tennis Association (WTA), tells the BBC business website. Second female Canadian Grand Slam semi-finalist, after Carling Bassett in 1984 "I do believe that with her winning form and continued success that many brands will look to Genie for partnerships."
Bouchard shot up from 31st spot to enter the top 20 in the WTA rankings for the first time this week, in 19th place. This time a year ago she was ranked 137th. "One of the exciting things of my job is to see the juxtaposition between established stars such as Serena [Williams], Maria [Sharapova], Li Na, and the rising stars such as Genie, Madison Keys, Sloane Stephens, Taylor Townsend - without question they will be the future faces of the WTA," says Ms Allaster. "It is nice to see her stepping forward on the Grand Slam stage, where we have the most fan interest and maximum media exposure, with both groups now set to follow Genie on to future events."
Born Montreal in 1994 Named after Princess Eugenie, daughter of Prince Andrew and Sarah Ferguson Junior Wimbledon winner in 2012 Voted WTA Newcomer of the Year in 2013 Second female Canadian Grand Slam semi-finalist, after Carling Bassett in 1984
Eugenie Bouchard turned a lot of heads with her 2013 season, rising from outside the Top 100 all the way to No.32 by year-end, but what she did in the first month of the 2014 season was major - literally.
The Canadian teenager - the No.1 teenager in the world, actually - became just the second Canadian ever to reach a Grand Slam semifinal at the Australian Open.
One by one Bouchard battled past each opponent in Melbourne, winning tight two-setters in her first two matches and then, after cruising through her third round match in straight sets and into her first Grand Slam second week, rallying from a set down against both Casey Dellacqua and Ana Ivanovic to make the semifinals. Her magical run would end in straight sets at the hands of China's Li Na.
But what a ride - not only from a tennis perspective, but all the media attention, Genie's Army, her trip to the Road To Singapore and WTA Championships launch event with WTA legend Chris Evert - it was a fantastic few weeks, and for that, Bouchard is the WTA's Rising Star Of The Month for January.
Genie, as she is known to her loyal — mostly male — fans, who call themselves the “Genie Army” and follow her wearing the white and red to honor her Canadian heritage, reached the semis at the Australian Open — only the second Canadian woman since Carling Bassett-Seguso did so at the 1984 US Open.