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Post by Admin on Sept 3, 2019 20:25:26 GMT
Ariana Grande said thank u, but no thank u to Forever 21 when they pitched her an endorsement deal, but the clothing store went and launched a ripoff Ariana ad campaign anyway ... according to a new suit.  The singer alleges Forever 21 and her team were in talks for a deal in December 2018 into January, but the company wouldn't pony up enough dough to use her name and likeness. Instead, Forever 21 allegedly stole it from Grande for a campaign across their website and social media ... and also hired a look-alike model to make it seem even more like the real deal. According to the docs, obtained by TMZ, F21 published at least 30 unauthorized images and videos misappropriating Ariana's name and likeness, and did so by piggybacking off of the huge success of her "Thank U, Next" album.  |
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Post by Admin on Sept 4, 2019 17:38:54 GMT
FOREVER 21 found themselves getting into trouble with Ariana Grande for a series of advertising posts shared on social media. The singer is suing the American fashion company for using unauthorised images and videos to 'create the false perception of her endorsement.' Find out all the details below...  Forever 21 for allegedly publishing "at least 30 unauthorised images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement." The lawsuit claims the company "stole (Grande’s) name, likeness, and other intellectual property to promote their brands for free."  Ariana is suing for $10 million (£8 million) over the advertising campaign Forever 21 and its beauty brand Riley Rose posted on social media using a "look-alike model" wearing similar clothes and accessories featured in the star's 7 Rings music video. |
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Post by Admin on Sept 6, 2019 17:25:25 GMT
It all started on Tuesday when it was reported that Grande was suing Forever 21 for $10 million. Grande's team accused the fashion retailer of stealing the singer's likeness by launching an "unauthorized marketing campaign" and hiring a Grande lookalike that "falsely suggested" the singer was endorsing the brand.  The social media campaign saw pictures from Grande's "7 Rings" music video posted on Forever 21's Instagram account alongside pictures of the lookalike model wearing similar outfits. The documents also pointed out that these were posted in January and February, suggesting Forever 21 were attempting to capitalise on the success of Grande's Thank U, Next album, which was released around the same time. http://instagram.com/p/B0BUDGIpGnw According to the suit, Grande and Forever 21 had originally been in talks to collaborate, but the deal fell through because the brand was unwilling "to pay the fair market value for a celebrity of Ms. Grande’s stature". When the deal did not come to fruition, Grande's team claimed that, in order to avoid paying the singer to use her likeness, Forever 21 "simply stole it by launching a misleading campaign across its website and social media platforms". http://instagram.com/p/B2B1tfeIUry In a statement to BuzzFeed News, Forever 21 denied the allegations, saying they were "huge supporters of Ariana Grande" and were hopeful that they would "find a mutually agreeable resolution" so they could work together in the future. |
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Post by Admin on Sept 8, 2019 18:02:38 GMT
Forever 21 has responded to the lawsuit. Ariana Grande is not going to let Forever 21 off the hook for using, what she feels, is her likeness to promote their clothing. After announcing a $10 million lawsuit against the fast-fashion brand earlier this week, the company has responded.  In an exclusive statement made to Today Style, Forever 21 addressed the lawsuit saying, “Forever 21 does not comment on pending litigation as per company policy. That said, while we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years. We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future." |
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Post by Admin on Sept 26, 2019 0:29:38 GMT
Ariana Grande is pressing pause on her lawsuit against Forever 21, allowing them time to offer her a settlement. According to court documents obtained by The Blast, Grande and Forever 21 have both asked the court for an extension in the case. Forever 21 had until September 25 to respond to Grande’s lawsuit. They have both agreed to push that deadline to November 8. They explain, the parties stipulate to the entry of a Court Order extending Defendants’ deadline to respond to the Complaint, from September 25, 2019 to November 8, 2019, to allow the parties to continue meaningful settlement discussions.” Further, “the parties have agreed to attempt to resolve the Dispute by participating in confidential mediation. The parties mutually agreed upon a mediator and mediation schedule. The parties require additional time to continue their good-faith attempt to resolve the Dispute and reach a settlement.”  |
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