Secret deodorant announced Sunday it’s donating $529,000 to the U.S. women’s soccer team, Opens a New Window. becoming the first USWNT sponsor to publicly support the four-time Women’s World Cup champions’ fight for equal pay.
The deodorant brand, owned by Procter & Gamble, said each of the 23 players on the U.S. World Cup roster will receive $23,000. In a full-page ad printed in Sunday edition of the New York Times Opens a New Window. , the company said the women’s soccer team “just made history. But they have always deserved equal pay.”
“We proudly stand up and give the number 23 a new meaning. We are doing our part to help close the pay gap by giving the Players Association over half a million dollars — $529,000 to be exact — the equivalent of $23,000 for each of the 23 players,” Secret Deodorant wrote in its ad.
“…After all the toasts, cheers, parades and awards subside, the issue remains. Inequality is about more than pay and players; it’s about values,” a portion of the ad’s message read. “Let’s take this moment of celebration to propel women’s sports forward. We urge the U.S. Soccer Federation to be a beacon of strength and end gender pay inequality once and for all, for all players.”
While the FIFA Women’s World Cup France 2019™ concluded in style in Lyon on 7 July, the tournament will once again take centre stage in Milan on 22 September, with the hosting of the first‑ever FIFA Football Conference aimed at analysing the women’s showpiece.
Technical directors and women’s national team coaches of FIFA’s member associations (MAs) will be invited to attend, as will all six confederations’ technical directors and heads of women’s football.
The programme will comprise, among other things, an analysis of the FIFA Women’s World Cup 2019 from a technical, tactical and physical point of view, discussions on the main footballing trends in comparison to previous editions of the tournament, and the presentation of the FIFA Technical Study Group report.
“This historic conference will give us a unique opportunity to better understand how women’s football has been developing on the pitch and the main lessons learnt from France. It’s also an ideal platform to share experiences between well-established women’s football powerhouses and those member associations that are starting to invest more and more in the female game,” said Branimir Ujević, FIFA’s Head of Coaching & Player Development and the Project Lead for the Technical Study Group in France.
The FIFA Football Conference – Analysis of the FIFA Women’s World Cup France 2019 will be staged on the eve of The Best FIFA Football Awards™ 2019, which will crown, among others, The Best FIFA Women’s Player, The Best FIFA Women’s Goalkeeper and The Best FIFA Women’s Coach.
USWNT’s Ashlyn Harris accused her former teammate, Jaelene Hinkle, of homophobia Monday after an old interview resurfaced on Twitter in which Hinkle spoke of her refusal to wear a pro-LGBTQ jersey.
In 2017, Hinkle was widely criticized for her refusal to play two matches for the U.S. women’s national team, reportedly because she didn’t wear the team’s pride-themed jerseys.
“I just felt so convicted in my spirit that it wasn’t my job to wear this jersey,” Hinkle, now 26, told the Christian Broadcasting Network’s “The 700 Club” in a June 2018 interview. “I gave myself three days to just seek and pray and determine what [God] was asking me to do in this situation.”