Selena Gomez earns her third No. 1 album on the Billboard 200 chart, as Rare launches atop the tally. The set, which was released Jan. 10 via Interscope Records, starts with 112,000 equivalent album units earned in the U.S. in the week ending Jan. 16, according to Nielsen Music.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Jan. 25-dated chart (where Rare bows at No. 1) will be posted in full on Billboard's websites on Wednesday, Jan. 22 (one day later than usual, owed to the Martin Luther King Jr. Day holiday on Monday, Jan. 20).
In total, Rare’s start of 112,000 units was powered by nearly 56,000 in SEA units (equating to 79.3 million on-demand streams for album’s tracks), just under 53,000 in album sales, and a little over 3,000 in TEA units. (All numbers are rounded to the nearest thousand.)
Selena Gomez strips things all the way down in a new unplugged performance of "Rare," the title track from her recent No. 1 album.
The song, recorded live from the Village Studio, finds Selena accompanied only by a sparsely strummed acoustic guitar and a single female backup singer, giving a new emotional spin to the lead track from the album, which dropped in January.
The unadorned take on "Rare" is in stark contrast to the more visually stunning offiical video, which she says in a pop-up version of the clip was shot in nature after she found inspiration during her philanthropic trip to Kenya with the WE organization.
The live clip opens with Gomez rehearsing and joking around with her crew before diving into the introspective lyrics. "Baby, you’ve been so distant from me lately/ And lately/ Don’t even wanna call you baby/ Saw us getting older/ Burning toast in the toaster/ My ambitions were too high," she sings.
Selena Gomez made about 169 million followers skid their mad scrolling to a halt when she announced via Instagram stories that she planned to launch a beauty line, Rare Beauty. "I want to highlight the stories of our community and build something special together," Selena Gomez wrote in a statement to Allure. "I hope the Rare Beauty community is full of life."
What is a community call, you ask? It's an invitation to share your story (in this case, what makes you "rare" because duh, the line is called Rare Beauty), along with your Sephora Color IQ (to help shade-match you to the Rare Beauty products for you), and your Instagram handle. If your story is one of the 50 or fewer chosen by the Rare Beauty team, you'll be featured in a campaign.
"Every type of human — however you look, however you love — is welcome," says Gomez. "Ultimately, I hope it's a safe place where people can chat, have fun, and support each other."
Is it possible that this community could eventually influence future product launches? "Nothing is off the table," says Katie Welch, Rare Beauty's chief marketing officer. "The community call will bring upwards of 50 people together to join the mission of the brand, getting early access to product, exclusive merch, and, more importantly, making new friends and connecting to each other."