Breaking Down Blackpink’s Latest Release: The Album

The world’s most popular girl group hasn’t released a new album since April of 2019, and while that may not seem like forever, trust me, it is—in K-pop terms, anything more than a year is basically a lifetime. Spiritually, mentally, emotionally … this has basically been as long as the wait between Adele albums.



The Album, out on Friday and containing eight songs led by the single “Lovesick Girls,” is so important that it doesn’t even need a real name—it’s just THE ALBUM. The Beatles had The White Album, Jay-Z had The Black Album; Blackpink has the album. (On the other hand, maybe YG Entertainment just took all those tweets saying “DAMN IT, YG, RELEASE THE ALBUM NOW” too literally.) Most importantly, the final product doesn’t disappoint. Join me as we take a dive through the highlights of Blackpink’s best release to date.

The Return of Angsty Blackpink

Every Blink has their favorite Blackpink concept. Some like the slick, take-no-prisoners vibes of “DDU-DU DDU-DU” and “How You Like That?” Others miss the quirky, fluorescent days of “Boombayah” and “As If It’s Your Last.” But not I! It’s the angsty Blackpink aesthetic for me—ever since “Stay,” if someone isn’t crying in a car or moping in a parking lot, I’m just not quite satisfied. And voilà: “Lovesick Girls” is a return to bittersweet, borderline grunge Blackpink, thanks to contributions from David Guetta and members Jennie and Jisoo, who had a hand in production and writing. It’s not a sad song, per se, but the repeated chorus of “We were born to be alone” has an emo flair that hits extra hard—especially, you know, in month seven of quarantine.

Workout Playlist: Sorted
Anyone with a K-pop running playlist knows that few songs hit harder when you’re in the middle of a tough mile than Blackpink’s “DDU-DU DDU-DU- Remix.” And for all you gym rats out there looking to add several new dedicated workout tracks, The Album comes through. The catchy, Middle Eastern–inspired “Crazy Over You” is an upbeat earworm, and the first drop in “Pretty Savage” had me up and pacing. Maybe now on runs I’ll only queue up “DDU-DU DDU-DU” like … every three songs or so. That’s what we call growth.



In line with many of the world’s other biggest K-pop groups this year—from Monsta X to BTS and SuperM—The Album features three songs entirely in English, in “Bet You Wanna,” “Crazy Over You,” and “Love to Hate Me.” Singing in English isn’t a new technique for K-pop groups, but it is newly successful—all of the aforementioned groups have seen impressive numbers in the U.S. with their English-language projects. However, the merits of the trend have been highly debated, and the pros and cons are being discussed with renewed vigor following the release of The Album.



Those who bristle at K-pop groups singing in English feel that they’re abandoning their Korean roots and selling out for Western audiences. But it’s hard for me to get too worked up about the downsides of English releases. K-pop is an industry, not a genre, and these songs are K-pop no matter what language they’re in. Plus, putting a language requirement on these groups feels extremely limiting for an industry that has always been focused on global impact. Just look at Blackpink, who are one of K-pop’s most diverse groups, with members from New Zealand, Korea, and Thailand. Why shouldn’t some of their members get to sing in one of the languages they’ve spoken their whole lives? Besides, none of the full English songs were chosen as Blackpink’s lead singles—while “Ice Cream” was mostly in English, Lisa still raps in Korean. And at the end of the day, the group is still faithful to their origins—the decision to stick with mostly Korean songs for the singles is particularly notable given the buzzy A-list feature on one of their English songs ...



The Album is without question my favorite Blackpink release yet, and it joins the ranks of Halsey’s Manic, Dua Lipa’s Future Nostalgia, Lady Gaga’s Chromatica, Chloe x Halle’s Ungodly Hour, and Rina Sawayama’s SAWAYAMA as Lady Pop Bops That Have Literally Gotten Me Through This Hellish Year. No, we can’t dance to these great albums with friends or see them performed in concert just yet, but it’s enough that they all managed to come out in the black hole of content that has otherwise defined 2020.