Sugarfina is known for making candy adorable and stylish: The company makes rosé-flavored roses, yellow pineapples, sugar coated lips, even pink flamingos. But with its new collaboration with Sanrio, the company behind Hello Kitty, Sugarfina has really outdone itself. On September 18, a new line of Sanrio gummies, named Sanrio Loves Sugarfina, will be released and feature Hello Kitty herself, of course, along with her friends, Badtz-Maru, Chococat, Keroppi the frog (who lives on Donut Pond), My Melody the rabbit, and Gudetama the lazy egg.
The Hello Kitty gummies will come in “Mama’s Apple Pie” (her favorite food) and “Strawberry Bow” (in honor of her signature red bow) flavors. Keroppi will get neon green jelly beans, Gudetama will have egg-shaped gummies of course, Badtz-Maru will have “mischevious” chocolate pops, while My Melody will have sweet chocolate pearls, and Chococat will have his own sea salt caramels. Each “small candy cube,” embossed with the character’s face, will retail for $8, or you can buy both Hello Kitty flavors for $20. A “candy bento box” will get you any three flavors from the collection for $30.