A lack of sellouts for tours led by Swift and Jay-Z highlights a growing competition between artists and scalpers.
When Taylor Swift's team negotiated with Ticketmaster last fall to power the Taylor Swift Tix platform for her Reputation Tour, there was a sticking point, sources tell Billboard: Her camp didn't want the ticketing giant to display tickets resold by scalpers alongside her primary tickets when she put them on sale to the public.
But Ticketmaster, which reaps bigger margins from secondary sales on its platform than it does on primary sales, argued that showcasing resale seats out of the gate would increase traffic and lead to more primary ticket sales, prevailing on a deal point that ultimately allowed season ticket holders, brokers and fans with early ticket access to resell thousands of seats on the same platform where Swift would sell tickets to fans who hadn't participated in her music- and merchandise-boosted presale.
“So I’m gonna show you some little hints at what I’ll be wearing. So right now, we’re looking at around eight costume changes, and so I’m gonna show you just a few, like little, little close-up things,” she told her fans on Instagram Story.
Taylor Swift took time during the first stop on her Reputation world tour to speak out about getting spammed with snake emoji on her social media posts last year.
Seated at the piano during her Arizona concert on Tuesday, she told the crowd at the University of Phoenix Stadium about the experience.
“A couple of years ago, someone called me a snake on social media and it caught on,” Swift began. “And then a lot of people called me a lot of names on social media. I went through some really low times for a while because of it. I went through some times when I didn’t know if I was going to get to do this anymore.”
“I wanted to send a message to you guys that if someone uses name-calling to bully you on social media, and even if a lot of people jump on board with it, that doesn’t have to beat you. It can strengthen you instead. I learned a really important lesson and that has to do with how much you value your reputation. And I think the lesson is that you shouldn’t care so much if you feel misunderstood by a lot of people who don’t know you, as long as you feel understood by the people who do know you.”
“And I think something that came out of it that was good is that I learned a really important lesson that I’ve been telling you from the stage for about 10 years, but I never had to learn it so harshly myself,” Swift said. “And that lesson has to do with how much you value your reputation.”
“I think that the lesson is that you shouldn’t care so much if you feel misunderstood by a lot of people who don’t know you, as long as you feel understood by the people who do know you — the people who will show up for you, the people who see you as a human being,” she told her fans. “So thank you, thank you, thank you for taking the time to get to know me, for showing up for me, for seeing me as a human being.”
Swift also on Tuesday apparently had some words of thanks on social media for a former rival. In an Instagram post, the pop star shared an image of an olive branch and a letter, along with the superimposed title, “Thank you Katy.”